Activision Blizzard’s popular MMORPG World of Warcraft has lost another 1.1 million subscribers this month, bringing the total number of lost subscribers since June of last year to 2 million. AB put the loss down to strong performances from their other games that have dragged customers away from WoW. They also believe that people waiting for the expansion to WoW have unsubbed until its release in October. Making a statement on the official forums they said:
Contributing factors to the lower subscribers were likely the launch of Diablo III in the quarter, which provided consumers with an alternative gaming experience to World of Warcraft (although Diablo III has not yet launched in China), as well as the lack of new content patches in all geographies resulting in less overall game play. Looking forward, Blizzard Entertainment expects to release World of Warcraft: Mists of Pandaria™ on September 25, 2012, which will deliver new game content in all regions that is expected to further appeal to the gaming community (with availability in mainland China to be announced at a later date).
Ten million copies of Diablo 3 have been sold since launch making it the best-selling game on PC for the first six months of 2012. 1.2 million of these people have signed up for the annual pass, almost enough to make up for the loss of subscribers to WoW.