Lower your breeches, or your prices.
Though many of the machinations of capitalism seem cryptic to us non-corporate types, something we can understand is that a non-material product costs less to produce than something that involves smelting and a team of dwarves. Whosoever’s responsible for the pricing of Steam games must think we’re idiots, or we’re unfamiliar with the concept of money – cave communists. £39.99 for Empire: Total War! We engineers are shovelling wads of cash into the Steam engine, yet the output seems miserably…